Blogging is a great way to tell people about important topics that you may be interested in or have answers to. However, not everyone knows how to start or how to become a successful blogger that drives traffic to their website. If you’re hoping to become a professional blogger, this expert guide will give you […]
Professional SEO Consultants, Based in Melbourne
The SEO industry is shrouded with mystery and many people don’t understand what it is or how it’s done correctly. Here at Pursuit, we’re on a mission to educate and empower our clients to realise that SEO isn’t something you just outsource to an agency and watch your monthly rankings grow. SEO is a strategy to increase visibility online that drives new enquiries and sales for your business.
We involve our clients from the very beginning to create a strategy which drives qualified visitors to your website. We work with you to document a strategy of exactly what needs to be done each month to reach your goals. You’ll never be left wondering what we’re doing!
How We Help
SEO Strategy & Consultation
Need a strategy? We’ll work with you to create an SEO strategy which can be implemented by your team or ours. This includes keyword research, content production, landing pages, website hierarchy, link building and conversion tracking.Learn More
Link building is an essential part of your SEO strategy and many SEO agencies will deliberately hide this from you or tell you it’s not needed. Why? Because they don’t know how to do it correctly. We can help you with your link acquisition strategy. You’ll soon see that it’s something to be proud of and something to share with your team.Learn More
Conversion Tracking and Reporting
Many businesses have multiple marketing channels operating at the same time and it’s critical you understand where all your leads are coming from. We can help you create the best system to easily identify all incoming leads and their source to be able to calculate ROI for each channel.Learn More
Managed SEO Services
Need help implementing your new SEO strategy? After we’ve worked with you to document your strategy, we can help you implement each stage and integrate it with your team. This ensures we’re all on track to hit our goals and stay on budget.Learn More
Google ad’s (AdWords) is a very powerful channel for many businesses and can deliver a terrific ROI. Unfortunately many people don’t understand how to measure results or create a targeted strategy that compliments the rest of their marketing strategy.Learn More
A critical part of your SEO strategy is to have a clear plan for consistent content creation. We have a team of writers and editors to assist with content creation for your on-page and off-page strategy.
How We Work
Many of our clients come to us because they need an actual strategy to deliver results for the business. They’re tired of paying thousands of dollars for other agencies to “Do SEO” without actually knowing what’s being done.
We have a saying here at Pursuit, SEO is a strategy, not a service, that’s because SEO isn’t something you just pay someone to do for you. It involves many different steps and will often look something like this:
- Business analysis and competitor research.
- Keyword research and target page allocation.
- Website hierarchy and URL structure.
- 6 month link acquisition strategy.
- Content creation for landing pages.
- Technical On-page optimisation.
- Setting up call tracking and conversion tracking.
- Setup and integration of reporting portal.
- 6 month Content calendar.
- …… there’s more but you get the picture.
After we’ve worked with you to create your strategy, you may already have team members on hand to assist with the implementation of some aspects of the campaign. You can delegate what you like to our team for implementation. We’ll itemise each item on the strategy and provide the final budgets for our team to implement. You have the final decision about how your budget is spent.
We’ll never lock you into a 12 month contract for us to “Do SEO” because you need to know what that actually involves, how you can contribute and how this strategy impacts the rest of the marketing plan for the business.
Why Partner With Us?
No long term contracts
All the agreements we have with clients have a 30 day cancellation clause. This helps to keep us accountable and if your business needs change, you have the flexibility to change your budget.
There’ll never be a moment when you’re wondering what it is we’re doing or what you’re paying for. There’s no magic bullet or IP we can’t share with you, just a clear strategy.
No matter the size of your business, you need to be measuring how effective your marketing channels are and it’s not that hard! We wouldn’t be suggesting you invest money into a strategy that doesn’t give you a good ROI.
The idea of having a “full service digital agency” is ridiculous and in most cases not true for many agencies in Australia. We specialise in SEO and have no interest in specialising in branding, design, social media etc, this is what we’re passionate about and this is what we’re good at.
As seen in
Help Us Change The Industry
We’ve been working in this industry for well over a decade. Everywhere we turn we see our competitors taking advantage of people's lack of understanding of how SEO works and hoodwinking people into signing long term contracts while doing the bare minimum to get results for clients.
We’re on a mission to change the perception of the industry and educate the public on how this should be done so it benefits both the client and the agency. Our team is growing fast because we do the right thing by our clients, we don’t take advantage of the knowledge we have.
So if you’re looking to take a different approach to your SEO strategy and work with a group of genuinely nice and educated people who always put their clients first, get in touch! We’d love to have a chat.
Partners & Associates
Content surrounds us in many different forms. From videos, infographics to blogs and other articles, content is a great medium to communicate to people who are interested in the same subjects that you are. However, while you can write an amazing piece, it doesn’t necessarily mean that your content will be read. Did you know […]
"The Discovery Session helps you discover your business goals and what you need to do for better target marketing. During a session, you will gain access to expert knowledge and experience to help you determine your goals, the steps needed to reach those goals and the best ways to implement these new changes to gain the conversions and profits you’re after."