Scale Your Business With Our Google Ads Agency
Let Us Show You How
There are many reasons why thousands of businesses choose to invest their digital marketing dollars in Google ads each year. They own 86% of search with billions of users searching every day to solve their problems.
One thing Google is great at doing is helping you spend more money on things you don’t understand and making you feel good about it. Lucky you for, we understand how to see through all their BS and we’ll carefully spend your budget to get the most out of your leads for the least amount of money.
Google Ads Management
Problems?
A Google Ads campaign, while effective, does come with its own set of challenges. Here are some common pain points you as a business may face when dealing with Google Ads:
High Costs
Advertising costs can escalate quickly, especially in competitive industries. Businesses often struggle with managing their budget effectively to ensure a good return on investment (ROI).
Complexity of Platforms
Platforms like Google Ads and Bing Ads can be complex for newcomers. This leads to mistakes in ad campaign setup, targeting, and bidding strategies.
Ad Disapprovals
Ads can sometimes be disapproved by the advertising platform for not complying with their policies. Resolving these issues can be time-consuming.
Keyword Challenges
Finding the right keywords that are both effective and cost-efficient is a continuous challenge. Negative keyword management is essential to avoid irrelevant clicks and wasted spend.
Low Quality Scores
Google Ads uses Quality Score as a metric to determine the relevance of your ads, keywords, and landing pages. A low Quality Score can increase click costs and reduce ad visibility.
Competitive Landscape
The Google Ads arena is highly competitive. Businesses often find their ads outperformed by competitors with bigger budgets or more optimised campaigns.
Click Fraud
Invalid clicks, either by competitors or bots, can drain a campaign's budget without yielding genuine leads or sales.
Ineffective Ad Copy
Crafting compelling ad copy that resonates with the target audience and drives conversions is a common challenge.
Geographic Targeting Mistakes
Inaccurate geographic targeting can result in ads being shown to irrelevant audiences, leading to wasted ad spend.
Scaling Campaigns
Finding the right strategy to scale Google Ads campaigns while maintaining or improving ROI is a significant challenge for growing businesses.
These are just some of the common concerns businesses find when dealing with Pay Per Click Advertising in Melbourne. If you want to avoid these and drive more traffic to your website, we can help you do just that.
Why Work With Us?
Choosing the right partner for your Google Ads campaign can significantly impact the trajectory of your business’s online success. Here’s why partnering with us is the best decision you’ll make:
Expertise and Experience
Our team comprises of digital marketing professionals who bring years of hands-on experience. This expertise ensures your PPC campaigns are always in line with the latest best practices and market trends.
Customised Strategies
We recognise every business is unique. We don't believe in a one-size-fits-all solution. Instead, we craft bespoke Google Ads strategies tailored to meet your specific business objectives and target audience.
Transparent Reporting
Knowledge is power. We provide detailed, transparent reports that give you insights into ad campaign performance, spend, and ROI. This not only keeps you in the loop but also helps in making informed decisions.
Cost-Efficient Campaigns
Our focus goes beyond just clicks. We make sure every dollar spent maximises its potential, optimising for cost-effective lead generation and conversions for high ROI
Continuous Optimisation
The digital landscape is dynamic. We don't set and forget your campaigns. Instead, we continuously monitor and tweak them, so they remain optimised for changing trends and market conditions.
Scalable Solutions
Whether you're a startup or an established enterprise, our Google Ads management services and solutions are designed to scale with your growth. As your business evolves, so does your PPC strategy.
When you partner with us, you’re not just investing in a digital marketing campaign; you’re investing in a promise of business growth, excellence, and tangible results. Let us be the catalyst that propels your business to new heights in the digital realm.
Documented Strategy
Do you have a documented Google Ads strategy? Unlikely….. Has any marketing agency you ever worked with created and shared a Google Ads strategy with you?
Like everything we do here at NO-BS Marketplace we prefer to document a thorough strategy for your Google ads account which will work hand in hand with the rest of your marketing channels, allowing you to share assets and data from one channel to another and be able to intentionally measure and manage your ad spend.
What’s this strategy we speak of? Starting with data analysis, we look at your industry, competitors, opportunities and more to find search terms which are the ones most likely to generate leads and sales for your business.
We then cluster them together with custom landing pages, web copy and ad copy to test and measure concepts.
This will all be documented and shared with you, so you’ll know exactly what we’re doing and how your budget is being spent so you’ll be able to align all your marketing efforts to generate the best ROI possible.
This will all be documented and shared with you, so you’ll know exactly what we’re doing, how your budget is being spent and you’ll be able to align all your marketing efforts to generate the best ROI possible.
Custom Landing Pages
It’s shocking how often we see businesses (and PPC agencies) sending paid traffic through to generic website pages which are typically optimised for broad search terms and not designed to generate leads.
The more relevant your landing pages are to your ad groups, the higher your Google quality score is, and the more clicks you get, the higher your conversion rate will be! The aim of the game is to generate more leads for less and the most effective way to do this is to create as many landing pages as needed.
Industry Partnerships
Accurate Reporting
If you’re like most businesses, you’re likely running multiple marketing channels at the same time, and you want to know which leads are coming from which channels right?
Fortunately for you, we’re masters at measuring EVERYTHING! Every phone call, form submission, email, online booking or sale will be attributed not just to the correct channel, but in the case of Google Ads, you’ll know which keywords, ad groups and landing pages each lead came from.
Think of the power this gives you? Let’s look at all the best quality leads which you received last month which generated the most revenue, find out where they came from, what they were searching for and put more of your money there to replicate the process! This is especially good for complimenting your SEO campaigns. We’ll know which keywords to target and how to prioritise your budget.
Fair and Transparent Pricing
With everything we do, we want you to know exactly how we’ve invested your budget each month. Once we’ve documented the strategy, we’ll suggest how many hours each month we’ll need to continue to optimise your account for the best results. When we need new landing pages, we’ll allocate budget for landing pages. Shut down the business over Christmas? No need for us to spend time on an account that’s not working for you.
We try our best to offer a fair and ethical service to our clients which means better service and outcomes for you. It also means more referrals and higher lifetime value of clients for us.
Lead Management
NO-BS Marketplace provides actionable resources to your sales and marketing team – educating them on how to measure, manage, and nurture new leads.
In the dynamic world of paid search advertising, converting clicks into genuine, high-quality leads is the heart of success. Our lead management process is meticulously designed to ensure every click maximises its potential for turning into a valued customer. Here’s how we excel in managing your leads:
Dedicated Resources
Our team comprises of dedicated specialists solely focused on lead management. With expertise in conversion tracking, nurturing, and converting potential customers, no lead is overlooked, and every opportunity is maximised.
High-Level Approach
We adopt a holistic approach to lead management. By understanding the bigger picture, from market trends to specific nuances of your industry, our strategies are not just tactical but visionary.
Not Offered By Other Google Ads Agencies
Our strategies are unique. Unlike many other Melbourne Google Ads management services that employ generic techniques, we tailor our methods based on deep analysis and understanding of your business and target audience. This bespoke approach gives you the competitive edge.
Revenue Growth For Your Business
At the end of the day, our ultimate goal is to drive your bottom line. With our effective lead management, we don't just increase the number of leads; we enhance the quality, ensuring higher conversion rates and ultimately, greater revenue.
CRM Setup and Management
Seamless tracking and nurturing of leads is achieved because we offer comprehensive CRM setup and management services. By centralising lead data, we can more effectively segment, target, and nurture potential customers, moving them smoothly through the sales funnel.
Focus on Lead Generation and Cost Per Lead
Our online marketing campaigns are geared towards not just generating leads but maintaining cost-effectiveness. We continuously monitor and optimise for cost per lead. This means your campaign investments are utilised in the best possible way to provide the best return.
Pipeline Management to Help Track Leads
Once a lead enters the funnel, it's crucial to monitor their journey. Our robust pipeline management system ensures you can track leads at every stage, from initial interest to final conversion into paying customers. This not only helps in understanding lead behaviour but also in refining strategies for even better results.
With our unparalleled expertise in lead management, we promise not just clicks, but a clear pathway for these clicks to evolve into loyal customers. Your success is our success, and every lead is a step in that journey.
Our Mission: Transforming SEO With Transparency and Trust
Committed, Transparent, Ethical Google Ads Management
We’re not just another Google Ads management agency; we’re a partner in your journey to SEO success. Our commitment to ethical and transparent SEO practices sets us apart in an industry often clouded by shortcuts and black-hat methods.
Professional SEO Help When You Need It
SEO is a long-term game, and we’re here for the long haul. Whether you’re a seasoned pro or just starting out, our professional SEO help is just a click away, ensuring you make informed decisions that benefit your search engine rankings.
Industry-Leading Customer Support
Our customer support isn’t just about resolving issues; it’s about helping you succeed. With industry-leading response times and quality service, we’re here to assist you at every step of your marketing journey.
Quality Of Work
We stand by the quality of our work. Our team analyse everything. It’s our way of ensuring you get the results you deserve.
Empowering You With Free SEO Tools
We believe in empowering our clients, which is why we offer free tools to optimise your SEO. From keyword research to actionable advice, our tools are designed to give you an edge in a competitive digital landscape.
Pioneering The Future Of SEO
Serving thousands of customers per year, our industry-leading platform is paving the way for how new-age SEO is transforming an industry. We’re not just following best practices; we’re setting them.
Frequently
Asked Questions
What is Google Ads?
Google Ads is a form of PPC marketing that allows businesses to pay for their ads to appear prominently in Google’s search results. It’s a way to buy visits to your site rather than earning them organically through SEO.
How does Google Ads work?
In PPC advertising, you bid for ad placement in a search engine’s sponsored links. When someone searches a keyword related to your business, your ad might show up at the top of search results. You only pay when your ad is clicked. This method provides a way to drive targeted traffic to your website, bypassing the need to rely solely on organic SEO efforts.
Why should I choose Google Search advertising for my business?
Paid search advertising allows for quick entry into the digital market, offers a measurable ROI, and provides rich data to optimise marketing strategies. It can be a powerful tool for brand exposure and can drive immediate and targeted traffic to your website.
How soon can I expect results from my PPC campaign?
While ad campaigns can drive immediate traffic, the optimisation for conversions might require time. Typically, meaningful results can be observed within a few weeks to a couple of months.
Can I set a budget for my Google Ads campaign?
Absolutely! You can set a daily or monthly budget, and we’ll manage your campaigns to maximise the results within your specified budget.
Do you provide reports on Google Ads performance?
Yes, transparency is a core value of ours. We provide regular, detailed reports on campaign performance, including metrics like click-through rate, conversions, cost per click, and ROI.
Can I change or stop my Google Ads campaign once it's started?
Yes, one of the benefits of Google Ads advertising is its flexibility. You can pause, stop, or adjust your campaigns at any time. However, we recommend giving campaigns adequate time to gather data for meaningful insights and optimisation.
